The Marketing pathway combines core business foundations (Level 4) with specialist marketing study in insights and analytics, digital marketing and integrated communications (Level 5), including a Pearson-set research project.
Program Structure
Total:240 creditsGLH:960 hoursLevel 4:120 creditsLevel 5:120 creditsPearson-set:Units 6 and 19
The HND is a 240-credit programme delivered over 15 months at ABC Horizon. You complete 120 credits at Level 4 and 120 credits at Level 5.
Level 4 Units (120 credits)
Six core units plus two optional units from the Level 4 unit bank.
| Unit | Title | Credits | Level | Type |
|---|
| 1 | The Contemporary Business Environment | 15 | 4 | Core (Mandatory) |
| 2 | Marketing Processes and Planning | 15 | 4 | Core (Mandatory) |
| 3 | Management of Human Resources | 15 | 4 | Core (Mandatory) |
| 4 | Leadership and Management | 15 | 4 | Core (Mandatory) |
| 5 | Accounting Principles | 15 | 4 | Core (Mandatory) |
| 6 | Managing a Successful Business Project (Pearson Set) | 15 | 4 | Core (Mandatory) |
| 14 | Digital Business in Practice | 15 | 4 | Optional |
| 16 | Managing the Customer Experience | 15 | 4 | Optional |
Level 5 Units — Marketing (120 credits)
Level 5 includes two core units, three specialist Marketing units, plus 30 credits from the specialist and optional unit banks.
| Unit | Title | Credits | Level | Type |
|---|
| 19 | Research Project (Pearson Set) | 30 | 5 | Core (Mandatory) |
| 20 | Organisational Behaviour Management | 15 | 5 | Core (Mandatory) |
| 33 | Marketing Insights and Analytics | 15 | 5 | Specialist (Mandatory) |
| 34 | Digital Marketing | 15 | 5 | Specialist (Mandatory) |
| 35 | Integrated Marketing Communications | 15 | 5 | Specialist (Mandatory) |
| 50 | International Marketing | 15 | 5 | Optional |
| 51 | Brand Management | 15 | 5 | Optional |
Optional units may vary by intake, based on the centre’s study plan.
Admission is designed to be clear and supportive—ensuring you are placed on the correct undergraduate pathway for success.
Entry Requirements
- Completion of a Level 3 qualification or equivalent, such as the British High School Diploma (BTEC Level 3)
- No specific GPA requirement
- Short interview to assess English language level and programme readiness
- Immediate start available after registration
The Marketing pathway opens career routes across companies of all sizes—from multinationals to start-ups.
Career Opportunities
- Marketing Executive / Marketing Coordinator
- Digital Marketing or Social Media Specialist
- Brand or Product Marketing Assistant
- Marketing Insights or Analytics Assistant
- Communications or PR Executive
- Sales and Business Development Executive
Exact job titles vary by organisation and country.
Delivery is designed to build practical competence and workplace readiness.
Mode of Delivery and Assessment
- Delivery: Onsite (Istanbul or Damascus) / Online / Blended
- Assessment: Internal assessment through assignments and project submissions
- Pearson-set projects: Included in Unit 6 (Level 4) and Unit 19 (Level 5)
- Grading: Unit-based grading aligned to published criteria
Tuition is clearly structured, with flexible payment options to support learners throughout the programme.
Cost
Level 5 Tuition Fee: £6,000
Installments available.
The third year (top-up) is priced separately, depending on the university and programme.
The HND is designed as a progression-ready undergraduate qualification—supporting final-year entry into top-up degrees and advanced study.
Academic Progression Pathway
After completing the Level 5 HND in Business (Marketing), learners commonly progress to:
- Level 6 top-up degrees (final-year entry) in Marketing, Digital Marketing, Business Management or related disciplines
- Specialist bachelor’s pathways in Marketing, Digital Marketing, Advertising or International Business
- Professional development routes and certifications aligned to career goals
Progression routes depend on university entry requirements and programme alignment.
Delivery is designed for international learners, with clear academic language support embedded in teaching and assessment practice.
Language of Delivery
This programme is delivered in English or Arabic.
