The best academy in Istanbul, Türkiye, for studying Marketing.
The Pearson BTEC Level 5 Higher National Diploma (HND) in Business (Marketing) is awarded by Pearson and positioned as an undergraduate higher education qualification. It builds on core business foundations with specialist Level 5 study in marketing insights and analytics, digital marketing and integrated marketing communications.
This pathway prepares learners to understand customers, plan campaigns across digital and traditional channels, and measure marketing performance to support business growth.
Pearson BTEC Higher Nationals (RQF), delivered by ABC Horizon International Academy.
Graduates progress to Level 6 top-up degrees and work in marketing, digital marketing, brand, communications and sales roles.
Undergraduate (Higher Education)
Istanbul /UK/ International
15 Months
Pearson BTEC Higher Nationals (RQF)
603/6838/X
240 Credit
The Marketing pathway combines core business foundations (Level 4) with specialist marketing study in insights and analytics, digital marketing and integrated communications (Level 5), including a Pearson-set research project.
The HND is a 240-credit programme delivered over 15 months at ABC Horizon. You complete 120 credits at Level 4 and 120 credits at Level 5.
Six core units plus two optional units from the Level 4 unit bank.
| Unit | Title | Credits | Level | Type |
|---|---|---|---|---|
| 1 | The Contemporary Business Environment | 15 | 4 | Core (Mandatory) |
| 2 | Marketing Processes and Planning | 15 | 4 | Core (Mandatory) |
| 3 | Management of Human Resources | 15 | 4 | Core (Mandatory) |
| 4 | Leadership and Management | 15 | 4 | Core (Mandatory) |
| 5 | Accounting Principles | 15 | 4 | Core (Mandatory) |
| 6 | Managing a Successful Business Project (Pearson Set) | 15 | 4 | Core (Mandatory) |
| 14 | Digital Business in Practice | 15 | 4 | Optional |
| 16 | Managing the Customer Experience | 15 | 4 | Optional |
Level 5 includes two core units, three specialist Marketing units, plus 30 credits from the specialist and optional unit banks.
| Unit | Title | Credits | Level | Type |
|---|---|---|---|---|
| 19 | Research Project (Pearson Set) | 30 | 5 | Core (Mandatory) |
| 20 | Organisational Behaviour Management | 15 | 5 | Core (Mandatory) |
| 33 | Marketing Insights and Analytics | 15 | 5 | Specialist (Mandatory) |
| 34 | Digital Marketing | 15 | 5 | Specialist (Mandatory) |
| 35 | Integrated Marketing Communications | 15 | 5 | Specialist (Mandatory) |
| 50 | International Marketing | 15 | 5 | Optional |
| 51 | Brand Management | 15 | 5 | Optional |
Optional units may vary by intake, based on the centre’s study plan.
Admission is designed to be clear and supportive—ensuring you are placed on the correct undergraduate pathway for success.
The Marketing pathway opens career routes across companies of all sizes—from multinationals to start-ups.
Exact job titles vary by organisation and country.
Delivery is designed to build practical competence and workplace readiness.
Tuition is clearly structured, with flexible payment options to support learners throughout the programme.
Level 5 Tuition Fee: £6,000
Installments available.
The third year (top-up) is priced separately, depending on the university and programme.
The HND is designed as a progression-ready undergraduate qualification—supporting final-year entry into top-up degrees and advanced study.
After completing the Level 5 HND in Business (Marketing), learners commonly progress to:
Progression routes depend on university entry requirements and programme alignment.
Delivery is designed for international learners, with clear academic language support embedded in teaching and assessment practice.
This programme is delivered in English or Arabic.
Our academy in Istanbul, Turkey, is accredited by Turkish and British universities, as well as many other international universities. We specialize in computer science and business administration studies, offering internationally recognized certificates.
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