Digital marketing is a profitable and cost-effective marketing strategy. Digital marketing allows marketers to interact with their target consumers because the majority of the world’s population has access to the internet. It provides customers with tailored experiences, allowing brands to target them based on their interests and increase brand exposure and reputation.

We’ll look at some statistics and some crucial areas of concentration when it comes to digital marketing in this post on the ‘top 10 digital marketing talents in 2020.’ We’ll also look at the certifications that are required.

We’ll start at number 10 and work our way down the list.

mm-top 10 marketing skills

10. Mobile Marketing

First, let’s take a look at some numbers.

“In prominent B2B firms, mobile accounts for an average of more than 40% of revenue.” BCG (British Columbia Government)

“Mobile advertisements account for 51% of marketers’ and advertisers’ budgets.” – BNG’s impact

“More than 40% of online purchases are completed on mobile devices.” – Consider Using Google

Let’s take a closer look at what mobile marketing entails now that we know how crucial it is.

Mobile marketing is a type of digital marketing that involves promoting products and services via websites, SMS, social media, in-app alerts, and other channels such as smartphones, tablets, and other mobile devices.

      9. Customer Relationship Management

“Companies that use CRM software report a 29 percent boost in revenue, a 34 percent increase in sales efficiency, and a 42 percent improvement in sales forecast accuracy.” Salesforce.com

“By 2020, CRM marketing will be valued $73 billion.” – BND’s impact

“By the end of the year, 86 percent of customers will be prepared to pay a 25% premium for a superior customer experience.” Small Business Genius

Let’s take a closer look at CRM now.

CRM (Customer Connection Management) is a set of techniques, tools, and technology that may help you manage your relationship and interactions with potential and current customers. It also allows you to build new consumer connections or maintain existing ones. It also aids in the administration of sales, marketing, and service. It may also save information such as purchase history, personal data, and so on.

8. Conceptualization

Let’s take a look at some statistics on design.

“Content marketing, which may include graphic marketing methods, is used by 70% of businesses.” HubSpot is a marketing software company.

“The most essential kind of content for their firm, according to 32% of marketers, is visual imagery, with blogging coming in second (27%).” – Examiner of Social Media

Let’s take a closer look at what designing entails now that we know how important it is.

Designing entails the practice of aesthetically appealingly advertising items and services. A mix of high-quality creative and copy makes up design. A basic grasp of design ideas may be quite useful in situations when you need to give suggestions for the types of advertisements you can make.

7. Listening on social media listen-top ten marketing skills

Let’s take a closer look at what social listening entails.

By monitoring digital channels, a company may discover what consumers are saying about them and the industry on the internet, which is known as social listening. You may use this to monitor, evaluate, and respond to conversations and feedback on the brand’s social media platforms. This can help you strengthen your user’s engagement with you, boost brand loyalty, and turn them into future customers.

6. Content creation

Let’s take a look at some copywriting statistics.

“A engaging text increases site traffic by 7.8 times and increases brand remember, resulting in increased engagement rates.” CMI (Center for Media Innovation)

“B2B marketers outsource their demanding copy demands in 64% of cases.” CMI (Center for Media Innovation)

Let’s take a closer look at what copywriting entails.

Copywriting entails the creation of promotional texts for use in brochures, announcements, billboards, and emails, among other places. High-quality written content may raise brand recognition and inspire visitors to take certain actions, such as signing up for a website or purchasing a specific product.

      5. Email marketing

Let’s take a look at some email marketing statistics.

“Fifty-nine percent of consumers want promotional emails from their favorite businesses.” – According to Statista

“Email is the key client acquisition route for 81% of SMBs, and retention is the primary retention channel for 80%.” – BND’s impact

“Global email subscribers totaled 3.9 million in 2019.” This is expected to increase to 4.3 billion by 2023.” – According to Statista

4. Marketing on Social Media

Let us have a look at some social media marketing data.

“Active social media users include 90.4 percent of Millennials, 77.5 percent of Generation X, and 48.2 percent of Baby Boomers.” – Internet marketer

“For their firm, 73 percent of marketers feel social media marketing has been “somewhat effective” or “extremely effective.” – Create a buffer

“Social media is used by about half of the world’s population.” – According to Statista

Let’s take a closer look at what social media marketing entails.

By developing and distributing material on social media platforms such as text, photographs, videos, and other types of content that may generate engagement, marketers can drive traffic to their website, establish their brand, improve sales, and achieve their marketing goals. On these sites, you may also advertise for a fee.

3. Pay-Per-Click (Pay-Per-Click)

Let’s have a peek at some PPC statistics.’

“For every $1 spent on Google Ads, businesses generate an average of $2 in revenue.” – According to Google

“On Google, paid advertising have a CTR of 11.38 percent.” Sparktoro –

“A sponsored search ad is clicked by 33% of individuals because it immediately answers their search query.” Clutch.co – Clutch.co – Clutch.co

Let’s take a closer look at what PPC is.

Marketers may use pay-per-click to promote their content by spending a certain amount of money each time their advertisements are clicked. Search engine marketing is one of the most successful methods of PPC.

      2. Search Engine Optimization (SEO)

Let’s start by looking at some numbers.

“SEO produces more leads than any other marketing endeavor, according to 57% of B2B marketers.” HubSpot is a marketing software company.

In the last two years, mobile inquiries for “where to purchase” + “near me” have increased by more than 200 percent.” – According to Google

“The first five organic results on the first page alone account for 67.60 percent of all clicks.” – Web Zero Limits

Let’s take a closer look at how search engines are organized.

By making your website more apparent to visitors who have searched for a certain term, SEO allows marketers to enhance the quality and amount of traffic going to their site. SEO increases organic search results and does not count as paid ad traffic

Let’s have a look at some of the most important SEO fundamentals.

1. Analytical Data

Data analytics is the process of gathering and arranging data in order to develop conclusions that may be used in future campaigns.

Here are some key data analytics ideas.

      1. Google Analytics

Google Analytics is a well-known tool for analyzing a website’s performance. It keeps track of things like the number of visits to the site, the demographics of the audience, their interests, and so on. This data can be utilized to guide future marketing efforts.

2. Visualization of Data

Data visualization is the process of converting raw data into a chart, graph, or other visual representation.

Understanding data visualization would aid in swiftly and clearly comprehending data.

It helps companies to spot emerging trends and respond rapidly to them. Because of the ability to develop a narrative with visuals and diagrams, the brand’s story may be communicated with others.

Finally, a thorough grasp of data structures foundations and basic statistics may make data analysis much easier.