“Copywriting as a profession.” “How’s it going?” enquired the high school student as she conducted an interview with me for a class assignment on professions.

This young woman performed exceptionally well in her English courses… was a voracious reader who who enjoyed writing… However, she was concerned that she would not be able to support herself as a writer or editor.

“Look about you,” I said, pointing to websites, social media sites, newspapers, magazines, reports, letters, and all types of printed content. “Someone needs to write it all down.” And they’re getting paid for it.”

Why can’t that person be her… or you?

The Benefits of Copywriting as a Career

There’s a lot to do.

Companies, organizations, and small companies all require textual communication. Most corporate executives are too busy, don’t enjoy writing, or don’t write well to write. That is why they recruit copywriters on staff or as freelancers.

Various types of work

You can write on health care, politics, vacation spots, finance, or even the spotted purple frog. Good writing is required by all types of organizations. Most copywriters ultimately establish a specialization, honing their talents and building a portfolio in that field. One of my copywriter friends only writes for law companies, attorneys, and legal concerns. Another goes by the moniker “Dental Copywriter.” Seriously.

Creativity

If you enjoy writing, even the most monotonous copywriting assignments may be enjoyable. Furthermore, the industry continues to evolve and grow, allowing copywriters to get experience in new types of writing jobs. Social media was in its infancy a decade ago. Businesses now dedicate entire staff positions to producing social media content.

Flexibility

For many people, copywriting is a full-time career with perks, since businesses engage staff writers for their creative departments. Freelance employment, on the other hand, may be just as profitable (if not more so). Freelancers have the flexibility to work for customers they select from the comfort of their own home or workplace.

Skills

One of the most appealing aspects of being a copywriter is that it is a goal that everyone can achieve if they work hard enough. You don’t need a college diploma to work as a copywriter and earn good money. Take classes, be critiqued, look at a variety of copy, and start putting together a portfolio.

Disadvantages of Copywriting as a Career

Fatigue

Even if the literary inspiration doesn’t strike, copywriters must continue to generate effective content for their business or customer. It may be exhausting to churn out text on a daily basis. Smart writers understand that they can’t write for long periods of time without replenishing their “creative tank.” To do so would result in burnout.

Solitude

Even when they’re part of a creative team, most writers labor alone to create text. For some people, this isn’t a negative; they’re inherently more productive when they’re alone. Copywriters, regardless of personality type, quickly learn how to strike a balance between isolation and social engagement.

Limitations on creativity

Brochure material is required by a customer (or your supervisor). You have a fantastic suggestion for a novel method. He wishes to maintain the organization’s typical viewpoint. A smart copywriter works within the client’s parameters, not her own, to satisfy the client’s needs. Individual tastes must be channeled into personal initiatives by copywriters.

(However, adhering to a client’s wishes typically necessitates more innovation than a writer could have imagined.

One of the best-kept secrets in the employment market is copywriting. Everywhere, copywriters are in demand, yet there aren’t enough excellent ones to go around. As long as people need words to communicate, there will be a constant demand for writers who can persuade others with their words.