Best Academic For Studying Digital Marketing in Istanbul, Turkey
Digital marketingt :
studies focus on developing online marketing strategies using tools like Google Analytics to understand performance, SEO to improve website visibility on search engines, and Google Ads for targeted promotion. The goal is to attract customers and drive business growth through effective digital channels.
40 Hours
Istanbul: In-person or online.
2 Months
Fully Accredited
603/0471/6
35 Sessions
| Week | Day | Topic | Hours |
|---|---|---|---|
| Week 1: Introduction to Digital Marketing | Day 1 |
Introduction to Digital Marketing: - Concept and importance of digital marketing in the modern age. - Difference between traditional and digital marketing. - The importance of having a brand presence online. Basic Digital Marketing Strategies: - Online marketing vs. traditional marketing. - Overview of key tools and techniques in digital marketing. - Case studies of successful digital marketing campaigns. |
3 Hours |
| Day 2 |
Types of Digital Marketing: - Content marketing. - Email marketing. - Search engine marketing (PPC, SEO). Digital Marketing Tools & Techniques: - Top tools for campaign management. - Using analytical tools like Google Analytics and Facebook Insights. |
3 Hours | |
| Week 2: Social Media Marketing | Day 1 |
Facebook Marketing: - Creating and managing a business page on Facebook. - Effective content strategies to increase engagement. - Facebook Ads Manager tools. - Audience segmentation and targeting. Facebook Ads: - Creating a Facebook ad campaign. - Measuring campaign success through detailed analysis. |
3 Hours |
| Day 2 |
Instagram Marketing: - Integrating Instagram with Facebook to increase reach. - Using features like Stories and IGTV. - Hashtags and ways to increase interaction. Instagram Ads: - Strategies for photo and video ads. - Setting ad budgets and measuring performance. |
3 Hours | |
| Day 3 |
Snapchat Marketing: - Creating business accounts on Snapchat. - Content strategies targeting the younger generation. - Using filters and custom Geofilters. Snapchat Ads: - Running paid ad campaigns on Snapchat. - Measuring results with performance reports. |
3 Hours | |
| Week 3: Google Ads & YouTube Marketing | Day 1 |
Introduction to Google Ads: - How to set up a Google Ads account. - Campaign setup: Defining goals, budget, and target audience. - Keyword research and paid advertising strategies. |
3 Hours |
| Day 2 |
Google Ads Strategies: - Optimizing ads using Search Ads and Display Ads. - Customizing ads to meet customer needs. - Strategies for improving return on investment (ROI). |
3 Hours | |
| Day 3 |
YouTube Ads: - Creating video ad campaigns on YouTube. - Selecting ad types (Pre-roll, overlay ads, etc.). - How to optimize video content for wider audience reach. - Measuring performance using Google Ads and YouTube Analytics. |
3 Hours | |
| Week 4: Search Engine Optimization (SEO) | Day 1 |
Introduction to SEO: - Defining SEO and its importance for search visibility. - Differences between on-page and off-page SEO. - Basic SEO principles. - Available SEO tools (Google Search Console, Ahrefs, SEMrush). Keyword Research: - Using keyword research tools. - Categorizing keywords based on competition and search volume. |
3 Hours |
| Day 2 |
On-Page SEO: - Optimizing titles, meta descriptions, and internal links. - Importance of improving site speed (Page Speed). - Image optimization and mobile optimization. Off-Page SEO: - Building backlinks. - Strategies to improve search engine visibility. |
3 Hours | |
| Day 3 |
SEO Analysis and Improvement: - Using Google Analytics to measure SEO performance. - Tracking website traffic and improving conversion rates. - Advanced strategies to improve search rankings (Algorithm Updates). |
3 Hours | |
| Week 5: Strategies and Performance Measurement | Day 1 |
Data Analysis & Performance Measurement: - Using measurement tools like Google Analytics and Facebook Insights. - Analyzing ad campaigns and measuring ROI. - Using reports to improve future performance. |
3 Hours |
| Day 2 |
Planning & Optimizing Future Campaigns: - Strategies for adjusting campaigns for better results. - How to allocate budgets for campaigns and improve cost-per-click (CPC). |
2 Hours |
Our academy in Istanbul, Turkey, is accredited by Turkish and British universities, as well as many other international universities. We specialize in computer science and business administration studies, offering internationally recognized certificates.
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