Having a business isn’t merely just selling products, it’s building sustainable long lasting relationships with the customers

This is called customer engagement and it means the level of enthusiasm your business generates in relationship to the customers. Customer engagement marketing strategies are not a one-size-fits-all

If you are a business man or a woman, you might want to read the article to know how to build a better customer engagement

  1. What is customer engagement?

1.1       Customer engagement means improving the customer experience through positive customer interactions and company efforts continuously cultivating an engaged audience through building a relationship with them.
1.2      Neither your products or services should be the only thing you provide to your customers، although you should also support them throughout the customer journey. Thus, you should ensure you’re creating quality content your customers can access for free to improve customer satisfaction and loyalty.

customer engagement is not just selling, it’s building meaningful relationships

 2. Benefits of building a customer engagement strategy

2.1     An engaged customer is typically a loyal one.

“Customers need to feel appreciated and valued for more than just the money they spend” Gilad Rom, founder of Huan Brands who show they are dedicated to their customers’ needs will be rewarded with engaged, loyal customers.”

2.2     Additionally, customer engagement helps differentiate your business from others in your industry.

“You have to remember that your brand has a life of its own,” Said Chris Brenchley, co-founder and CEO of Surehand. “if it has a positive impact on your customers, then you’re likely to gain more business. For small companies, a positive customer engagement strategy can lead to higher referrals through word of mouth.”

  1.  Customer engagement tips:

3.1     prolong the customer’s life cycle:

The goal of a marketer is to make  the customer’s life cycle as long and as meaningful as possible, through   supporting the customer’s journey which will bring mutual benefits to the marketer and the customer as well.

3.2     Look beyond purchasing:

Following the purchase history isn’t enough, you should follow other demographic data such as propensity scores, household composition.

3.3       Data analysis is important

All bigger business need this, and so should you, if your data said you’ll have to email everyone or one-on-one phone calls, so be it!

It shouldn’t be always complicated, Facebook and Instagram analytics (social media interaction, online surveys, etc…) are equally beneficial.

3.4       build a brand voice

Every business had a personality, it’s called a brand, and you should strive to keep this personality in every interaction, every post, every purchase

 

Let’s all remember that customer’s loyalty is not only achieved through selling products, but through creating and maintaining an honest relationship.

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