Could you thrive as an entrepreneur, or should you be content working for someone else? That is a question I am asked on a daily basis as a counsellor to business people, and it is an excellent one to ask.

The number of conventional long-term employee jobs, in my opinion, is fast reducing as a result of technological and automation improvements.

According to some forecasts, the rate of unemployment might reach 50% by 2050 unless more individuals choose the entrepreneurial, freelancing, or gig method over long-term work.

It makes no difference where you fall on the ethnic, social, or economic spectrum. It’s time to take a critical look at your options for achieving financial independence in the next years.

I found several intriguing alternatives in a recent book, “The Memo,” by John Hope Bryant, who has served as an advisor to the previous three US presidents. He has spent years working with those who have “too many months left on their money.”

Part of his message is that becoming an entrepreneur is a terrific option if you can relate to or adapt to the following principles:

  1. Success is defined as learning from failure without losing passion.

True entrepreneurs are so focused on following the goal and developing ideas to transform the world that they only regard failure as a learning experience in tightening their focus.

Success in business, like in life, is about transforming adversity into fulfilment and enjoyment.

  1. . Rainbows and success appear only after the storm has gone.

True entrepreneurs get up every day expecting troubles and disappointments and loving the challenge of converting them into rainbows.

Instead of seeing a succession of storms, an entrepreneur finds a silver lining in every event.

  1. True entrepreneurs regard “no” as a beneficial vitamin.

There is nothing like an insurmountable obstacle to getting an entrepreneur fired up to pursue their ambition. Their enthusiasm protects them from failure.

Following your passion is the key to overcoming the challenges that all entrepreneurs endure, and it creates resistance against sceptics.

  1. Competitors will struggle to hit a shifting target.

Entrepreneurs muster the confidence to face their anxieties. Many individuals succumb to fear and become like deer caught in headlights. They are immobile.

In business, success requires avoiding competition while staying on top of and leading the market. It all comes down to execution.

  1. Persistence and resilience outperform intelligence.

Do you throw up the towel at the first hint of a market change, a well-funded opponent, or an economic slowdown?

Street smart entrepreneurs outmanoeuvre and outhustle those with high IQs and extensive academic degrees. Hard effort and perseverance pay off handsomely.

  1. Life is ten percent about what occurs to you and ninety percent about how you respond to it.

Entrepreneurs make the decision that, while they cannot control what others do, they can completely control their response.

They understand that any emotional reaction or hasty judgment will almost always be incorrect. They reclaim personal control over their own lives and businesses.

  1. Always see the glass as half full, not half empty.

Your place in the world and your capacity to progress through challenges, get out of them, or remain imprisoned are entirely determined by how you view the world.

If you perceive the world as a glass half full, you are an optimist who sees solutions to issues and has the ability to transform the world.

  1. Work eighteen-hour days to avoid getting an actual job.

The top entrepreneurs are so passionate about their business that they would do it for free or don’t consider it work at all. They want a sense of meaning in and for their life, not merely a gig or a job to which they must report.

They think more deeply, are more focused, act more creatively, and reimagine everything.

  1. If you are unable to find work, make your own opportunity.

Entrepreneurs, like early-twentieth-century immigrants, start with an idea, build it into a little business, and then try to expand it into a large one.

They are not interested in positions, power systems, or organizational hierarchies. They do seek a goal that has the potential to transform the world.

In fact, no matter what you choose to accomplish in life, these concepts will serve you well. You may profit from thinking like an entrepreneur, from how they approach life, solve difficulties, and even see hurdles.

I’m confident that an entrepreneurial attitude is exactly what you need in this industry.

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